Sophie Ellis-Bextor - 'Freedom of the Night'
PRETTYBIRD UK filmmakers Sophie Muller and Theo Adams re-team with pop star Sophie Ellis-Bextor on her latest single, the glorious and magical disco-pop anthem ‘Freedom of the Night’. The music video is a dazzling homage to one of the most iconic videos of the noughties ‘Murder on the Dancefloor’, which Muller also directed.
Set at the ‘Freedom of the Night’ dance gala, the video nods to the renowned ‘Murder on the Dancefloor’ video, which sees Sophie Ellis-Bextor use underhand tactics to win a dance competition, connecting to the dark undertones in the joyful disco-pop song. The video shows Ellis-Bextor now playing the role of a competitive Mum, fiercely pushing for her fictional daughter to win the dance competition (spoiler - she does). With choreography from Polly Bennett, who choreographed the final dance scene in 'Saltburn', Ellis-Bextor showcases her own captivating solo dance routine alongside a cameo from one of the Strictly Come Dancing professional dancers as a fellow ‘dance Mum’.
Ever since executive producer Kerstin Emhoff opened PRETTYBIRD’s doors in 2007, it’s been their vision to embrace the music and filmed entertainment world in a different way. With extensive backgrounds in awarded-winning commercials, music video and new media, the intent was to create a company that could develop and execute high-end entertainment by inviting directors, artists, writers, and web designers to produce cutting-edge content for an array of clients across the media landscape. Going into their seventh year of operation, the company’s success can easily be measured by not only the content they’ve created, but by the awards they’ve won, including the highly coveted Cannes Lion, a D&AD Yellow Pencil, a Clio, and MTV’s Video of the Year, to name a few.
PRETTYBIRD has proven to be both versatile and agile in navigating the altering advertising space by tackling a multitude ofprojects, from a live web series for Microsoft and CPB, to multi-platform campaigns for a range of high-profile clients, including a short film and digital companion piece for Jeep featuring Lenny Kravitz;” a short documentary with legendary filmmaker Werner Herzog and rock stars The Killers; and the BBC documentary Stones in Exile,chronicling the recording of The Rolling Stones’ album, Exile on Main Street.PRETTYBIRD remains deeply committed to their mission of creating innovative content, producing award-winning advertising, across all media platforms, for a variety of clients including: Microsoft, Nike, Coca-Cola, Kia, Audi, Adidas, Burger King, L’Oreal, Hyundai, ESPN, BMW and Beats amongst many others.
