Sophie Ellis-Bextor - 'Freedom of the Night'
PRETTYBIRD UK filmmakers Sophie Muller and Theo Adams re-team with pop star Sophie Ellis-Bextor on her latest single, the glorious and magical disco-pop anthem ‘Freedom of the Night’. The music video is a dazzling homage to one of the most iconic videos of the noughties ‘Murder on the Dancefloor’, which Muller also directed.
Set at the ‘Freedom of the Night’ dance gala, the video nods to the renowned ‘Murder on the Dancefloor’ video, which sees Sophie Ellis-Bextor use underhand tactics to win a dance competition, connecting to the dark undertones in the joyful disco-pop song. The video shows Ellis-Bextor now playing the role of a competitive Mum, fiercely pushing for her fictional daughter to win the dance competition (spoiler - she does). With choreography from Polly Bennett, who choreographed the final dance scene in 'Saltburn', Ellis-Bextor showcases her own captivating solo dance routine alongside a cameo from one of the Strictly Come Dancing professional dancers as a fellow ‘dance Mum’.
Founded in 2008, PRETTYBIRD is a hybrid production company that creates cutting-edge work that transcends boundaries and lives at the crossroads of branded entertainment, music, sports, technology, film, and television.
The executive team includes co-founder and CEO Kerstin Emhoff, co-founder and director Paul Hunter, and President Ali Brown. Their collective industry experience contributes to PRETTYBIRD’s reputation as being one of the most inclusive global creative communities in the entertainment industry. From their roster of A-list directors to tech innovators to interdisciplinary artists, PRETTYBIRD is built on diverse talent both in front of and behind the screen. Notable spots include Beats ‘You Love Me’ by Melina Matsoukas, Samsung ‘Level Up’ by Paul Hunter, CeraVe ‘Michael CeraVe’ by Tim & Eric, Samsung ‘Night Owls’ by Max Malkin, Nike ‘Unlimited You’ by the Daniels, Apple ‘The Magic of Mini’ by Calmatic, and Coca-Cola ‘The World Needs More Santas’ by Bryce Dallas Howard and Steven Caple Jr.
With offices in Los Angeles and London, PRETTYBIRD’s reputation as a leader in entertainment has led to worldwide recognition and numerous accolades, notably being named Ad Age’s Production Company of the Year–twice–in 2015 and 2021.
In 2011, PRETTYBIRD UK launched—the company’s first overseas offices, in London.
