Liberty Savings - Mic Drop Moments

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Liberty Savings Federal Credit Union

For over sixty years, Liberty Savings has proudly served the community of Hudson County, NJ, one of the country’s most ethnically diverse regions. Despite their rich heritage, solid community reputation, and determined member dedication, the brand lacked a clear strategic direction and a compelling voice that appealed to the wide variety of audiences in their county.

Since Liberty Savings engaged Prager Creative as Agency of Record over a decade ago, they have not only reinvigorated their advertising and branding, but also transformed their brand’s entire marketing outlook. We’ve helped expand membership, both in numbers and demographic, increased ROI, and helped contribute to a 54% increase in the credit union’s assets. Our work has also extended to streamlining processes, optimizing budgets, managing projects end-to-end, and sharpening their planning and overarching strategy.

Today, we continue to shape the brand, ensuring alignment with the ever-increasing diversity of the community. From the financially savvy seeking better rates, to local members who are just getting started on their financial path, and to those needing a helping hand to repair their financial future, our work has consistently engaged these varied audiences in exciting new ways.

Proving the value of great partnerships, our work with Liberty Savings has also been recognized with numerous awards. This includes multiple Credit Union National Association (CUNA) Diamond Awards, one of the highest honors of the credit union industry.