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Jose Cuervo - Day of the Dead 'calaverita' campaign

Jose Cuervo
28/10/2024
Creative Agency
London, UK
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Brand
Agency / Creative
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We created a through the line campaign for Jose Cuervo Especial limited edition bottles that brings the fun, joy and traditions of Day of the Dead to life. 

Based around the tradition of the ‘calaverita’, a short satirical rhyming poem written by friends that poke fun at life and love, the colourful campaign perfectly captured the spirit of the Mexican fiesta and mirrored the sociability of drinking Jose Cuervo with loved ones. 

Our concept focused on exploring and leveraging the calaverita in lots of fun and memorable ways to excite and engage – as well as inspire global markets to stretch the idea.   

The campaign included traditional key visuals and OOH media but really took on a life of its own in dynamic animations on social platforms, expressive GIFs, as a calvarita generator that writes ‘personal’ poems for people and fun on and off-trade calaverita activations.

About Purple Creative
Purple is an independent creative agency working across a delightfully diverse range of sectors including spirits, beer, industrial, art, fashion, technology and financial services.

Since 1993, we’ve been in business to share the stories, strategies and spirit of fascinating brands, through branding and communications that will fascinate the world.

If you’ve got a challenge, we’d love to talk about the ways we can help solve it.

Creating fascination.
No one cares about brands that have nothing to say, that lack substance or fail to capture the imagination. When people care, they start to think, feel and do different things.

Brands need to find ways to pique people’s curiosity, intrigue them, draw them into their world with discoveries of genuine interest. At Purple, we can help your brand create that fascination, so you can engage with your audiences and prove why your story, your service, your product or your purpose is unique.

Driving success.
To make this happen we uncover the unique spark, the nugget of wisdom, the idea that fires us up, and we use that as the catalyst to inspire the creative work. Then we amplify that thought across a proven framework of brand and sales drivers to ensure we deliver solutions that answer the strategic and commercial demands of your business.
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