Jordan - Jordan x Nigel Sylvester
Campaign Date: 2024
Challenge
To authentically connecting Jordan with the Parisian bike community whilst celebrating the new Jordan x Nigel Sylvester AJ 4RM sneakers launch, with the ambition of standing out during the Olympic Games period.
Insight + Strategy
The strategy was to give a voice to Paris' emerging biker community, showcasing their culture and creating a platform for them to learn from and interact with one of the most iconic BMX riders in the world, Nigel Sylvester.
Solution
Jordan x Nigel Sylvester
A takeover at Footlocker Barbès where the Parisian bike community had the chance to meet their idol and learn more about his journey and his special relationship with Jordan, through an insightful talk hosted by Marc-Henri Ngandu. Guests had the opportunity to participate in a raffle while enjoying DJ Rakoto's bangers.
A celebratory moment for the community, and an inspiring way to launch the new Air Jordan 4RM.
We're a global creative agency specialising in experience and culture.
We join the dots between people, brands + culture.
Amplify create big ideas, campaigns, experiences and platforms designed to be amplified at every touchpoint and across the entire marketing mix. We think globally but activate locally, have hubs in London, Los Angeles, New York, Paris and Sydney and operate all over the world.
We were founded as a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships.
We ensure brands cut through in this busy, saturated and complicated world by creating simple, moving and effective campaigns that are empathetic, often living across multiple channels.
