KOHLER Never TOO Timeless
The captivating “Never TOO Timeless” spot from Kohler guides viewers on a glitzy jaunt through the bathrooms of the Victorian era, to the Art Deco days, to the iconic ‘50s, and finally to contemporary times. Set to the jazzy beat of “Black Magic Boy” by Fran Hall, the campaign celebrates the specialist, design roots of the brand with this artistic ad.
Kohler wanted to partner with up-and-coming artists to embody the spirit of the “Never TOO” platform and the brand. Music Dealers submitted a playlist of songs that expressed the campaign’s spirit of living beyond the normal, including “Black Magic Boy” by Fran Hall. Music Dealers worked with the label to clear the rights for the song. The client loved this track because it “had both a vintage and modern sound and married extremely well with the [ad’s] visual story of traveling through time.”