Coke Zero helped “make possible” an emerging artist’s dream after selecting the original track, “All In,” by Music Dealers artist Metis for the anthem of its Make It Possible campaign and accompanying ad, “A Step From Zero.” “All In” encouraged millions to chase their ambitions and “make it possible" by depicting a young man whose frustration with family strife spurns him to create a unique dance move, the Toe Tappy. Throughout the song, a militant beat pounds on the snare drum, matching the passion of the dancer in the video as he strives to “make [his dreams] possible.”