Rimowa - No One Builds a Legacy by Standing Still

Strolling through the colourful streets of London, Jay lets his observations about the world around change him, leading to a passionate mini-duet with a performer in St. Pancras Station.

In this fourth iteration of the “Never Still” campaign, we capture the spirit of Rimowa in an iconic story starring Mandopop superstar Jay Chou, the brand’s first global ambassador from China.

In it, Jay Chou finds inspiration and transforms the rhythms he discovers on the streets of London into an improvised performance that moves the world around him, demonstrating how everyday details can serve as starting points for his artistic process.

Featuring custom scoring by Hans Zimmer of Dune and Interstellar fame, this is a contemplative piece on the transformative power of travel, the joy of spontaneity, and the boundless inspiration that can be discovered on every journey.