SAG - Rebranding on Another Level by SAG
SAG is an international brand manufacturer of carpets with its own production, including all stages: from raw materials and yarns to finished carpets. Today, SAG is ranked in the international top 3 in its own category. In anticipation of global expansion into new foreign markets, SAG is updating its positioning and identity.
In order to celebrate new vision of SAG, Lokals Central Asia and Shoom Production created a TVC, showcasing nature and values of the brand.
A caring team of professionals who create creative solutions that lead to big changes in local business and society.
What unites us?
We are all from countries, regions, cities, villages that are disparagingly called “developing”. Often our great, but so distant past is a reason for pride. Since childhood, we have lived in the paradigm that somewhere is cool, but not here. We do not agree with this state of affairs. We are aware of our complexes of “a small person with little capabilities” and believe in our strength, in the strength of other similar individuals, and are ready to change ourselves and our environment for the better. Lokals are all of us, caring researchers, entrepreneurs, creators, anyone who creates value by consistently turning our local experience, mistakes, intelligence, hunger, openness, responsibility into powerful energy.
People who are passionate about what they create
Each person at Lokals is responsible for the brands they lead. Our copywriters, art directors and designers want not just to “do it beautifully”, but to help the client’s business develop both in the long and short term, while remaining financially effective.
