Maison Martell and Afrobeats powerhouse Davido are back with the second chapter of the 'Be the Standout Swift' campaign! Celebrating the global rise and acceptance of Afrobeats, Maison Martell partners with Davido to honor those who stay authentic to their craft and inspire others.
Directed by Meji Alabi, this powerful campaign film highlights Davido’s decade-long contribution to Afrobeats and its journey to becoming a global cultural beacon.
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Ridley Scott Associates brings together the entertainment industry's greatest selection of directors, designers, photographers, illustrators, experiential artists and more - to create stories that shape the future of entertainment. Our work spans some of the most culturally transformative and influential creative across every medium from social to silver-screen and everything in between.