Martell - Be The Standout Swift

​Maison Martell and Afrobeats powerhouse Davido are back with the second chapter of the 'Be the Standout Swift' campaign! Celebrating the global rise and acceptance of Afrobeats, Maison Martell partners with Davido to honor those who stay authentic to their craft and inspire others.

Directed by Meji Alabi, this powerful campaign film highlights Davido’s decade-long contribution to Afrobeats and its journey to becoming a global cultural beacon.

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