PEPPERJACK - MADE FOR FOOD
Whale collaborated with Splash (In-house agency at Treasury Wine Estates) on one of the world's wine giants, to celebrate their iconic Pepperjack Shiraz.
The campaign dives back into a nostalgic world of food and wine pairings, showing that despite the changing in food trends, Pepperjack has been the wine for all dishes, since it first hit the dinner table in 1996.
The objective was to convey the essence of Pepperjack, celebrating its deep-rooted connection with Australian wine enthusiasts across generations.
Known for its versatility when paired with food, Pepperjack Wine stands as a testament to consistency and excellence, even as trends change.
Whale is a production-led creative agency based in Amsterdam and Melbourne.
Founded by Rachel Perry and Ezra Xenos in 2019, Whale creates world class work for brands. We are able to operate at scale by combining the expertise of our in-house team based across both offices while leveraging our broader global network of partners and collaborators to curate bespoke teams for each project.
Our approach emphasises efficiency at every phase of the marketing process, allowing the maximum resources to be invested in the execution of great work.
