Lays - Train

Massif is a creatively geared commercial film production company specialising in producing beautifully crafted commercials and online branded content. Our work has seen our film directors pick up a range of accolades from the Cannes Lions Festival of Creativity, The Clios, D&AD, The London International Awards, New York Festival Awards, and The Loerie Awards where they have walked away with several Grand Prix’s, to name to just a few. Massif is based in Johannesburg and Cape Town, South Africa and represents a roster of highly sought after and award winning directors. We collaborate with advertising agencies and top brands both locally and internationally to tailor smart and visually captivating advertising work. Massif is not only home to South Africa’s finest directors, but is also on the doorstep of some of the most spectacular film locations in the world.

Central to Massif’s creative vision is Peter Carr, the company’s co-founder and award winning Executive Producer. Peter Carr spent twenty years heading up Velocity Films followed by a three year stint at Bouffant. All in all Peter Carr has worked alongside most of South Africa’s top ranked film directors and shot some of the country’s most memorable and iconic work. Under his tenure Velocity Films and Bouffant consistently ranked amongst the top South African film companies. He brings this brand of leadership as well as his vast experience and knowledge of the international commercials industry to Massif.

We are a group of inspired and passionate individuals who have worked together for many years. Apart from the directorial talents of Dean Blumberg, Nare Mokgotho, Gordon Lindsay and Ying-Poi De Lacy, we have a production structure that enables us to offer a professional service that our clients have historically come to expect and appreciate.
The company’s strengths lie in its eclectic mix of innovative talent. This variety of styles enables Massïf to scale all creative challenges placed before it in
order to deliver memorable commercials and digital content. You can find out more about the directors on their respective pages.

Welcome to Massïf.