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IBM Wimbledon Championships

OgilvyOne Worldwide approached our studio to develop content for the IBM #whoknew social media campaign. OgilvyOne selected IBM's most interesting data insights collected at Wimbledon and asked us to bring them to life using animated infographics. Our team, lead by Sam Atkin and Karl Hammond, worked with OgilvyOne creatives Katie Wilson and Keeley Ashdown, to establish a concept and a series of storyboards. Quirky, colourful characters were developed to effectively highlight IBM's focus on three types of analytics: Social, Predictive and Cloud.


Animation Company: Mummu

Category: Events, Sports and leisure

Genre: Animation