Google - Search For Change Campaign
HOW TO LAUNCH AN ASIAN INSIGHT-CENTERED CAMPAIGN WITH LOCAL FLAVOUR?
Differentiating Google from the multiple voices and sea of content, and positioning Google as part of the local zeitgeist. In this project we worked with the marketing, social and product teams in Google APAC across 3 markets including Singapore, Indonesia and Vietnam.
For International Women's Day in 2023, we didn't just want to celebrate the women in APAC. We wanted to do more. By honing in on deep, local market insights through multiple client - specialist - Superson workshops across markets, we uncover how women are held back by the stereotypes they let into their lives, and how with a little help with Google Search, break through these stereotypes so that they fully bloom and become stronger and embrace who they are and can be.
