Kingfisher - Marketing Campaign

HOW TO CONVINCE AN INDUSTRY BUILT ON LAUNCHING NEW PHONES TO EXTEND THE LIFE OF OLD ONES? 

​Kingfisher is a pioneering mobile experience B2B company who partners with telecommunications companies and carriers globally to manage the end-to-end device refurbishment, recovery and recycling ecosystem. 

Kingfisher wanted to raise awareness for the lack of a sustainability solution for the telecommunications industry, and how their business offering could be the answer to a more accountable and sustainable operations model.​

​We launched Circulation, a movement that shows the real value of phones in their 2nd, 3rd, and 4th lives. Through art and insight, we disrupted B2B norms, showcasing the commercial, environmental, and experiential benefits of extending a phone’s life.​
​Link to case page​