Real Canadian Superstore - Superfood Anthem

Real Canadian Superstore has everything for every taste. So in the campaign, we wanted to make sure their diverse customer base knew they could get what they needed in store, and also make sure they felt represented in our ads.

Real customers of Real Canadian Superstore were featured, representing people of different backgrounds, abilities, genders, ages and tastes. Beside each portrait was a stylish table top shot of the items they really buy when they shop with us.