Saje Natural Wellness - Remedy Real Life

​We revitalized the identity of Saje and reintroduced it as the brand that creates a real mind-body shift, 100% naturally. Our launch campaign playfully challenges the traditional ways people seek relief. Using visual metaphor and reclaiming cliché sayings from the world of pharma, we open people’s eyes to natural remedies, bottled by Saje. ‘Remedy Real Life’ is an unexpectedly confident way to show how Saje takes plants that are proven for centuries and blends them for modern life.​