Digita:Antero - Brand Renewal
HOW TO INCREASE THE BRAND AWARENESS OF ANTENNA TV?
Digita Oy is a wireless communication network operator that manages Finland's terrestrial radio, TV, and mobile TV networks, including transmission stations and masts. The coverage of Digita's terrestrial TV network is 99.9 percent, reaching almost every Finn.
Digita wanted to develop its one year old AntenniTV brand as the brand awareness was still at a very low level. Also, the brand did not resonate well enough with the target audience. The number of subscribers had been decreasing. That’s where we jumped in with both feet!
Together with Digita, Superson’s dream team left the old brand behind and created the name and visual look for the new brand. Digita dared to take a distinguishable turn for their AntenniTV brand, and that’s how Antero was born.
