Deliciously Ella - This Is Wellness

Challenge:
Deliciously Ella had grown to become one of the most popular food influencers in the UK. In 2023 Ella wanted to expand her offering more broadly into wellness with the launch of her new ‘Feel Better’ app.

What we found:
Wellness has never been more popular yet more overwhelming. In fact we discovered three out of five people felt overwhelmed by the wellness industry. Why? Well people struggle to keep up with a seemingly endless stream of wellness content & influencers too often feel unrelatable.

What we did:
We positioned the brand as “A champion of whole wellness”. We brought this to life across many touchpoints. From ad campaigns to podcasts, everything the brand does is now centred around promoting a more inclusive form of wellness. One that reveals it's the small everyday changes we can all do, that make a big difference.