ADIDAS - ADIDAS UNDERWEAR
Longtime Whale partners adidas and TBWA/Neboko asked us to help produce a campaign in collaboration with Delta Galil to launch a new range of Adidas branded undergarments. Working with the creatives at TBWA we built an all-star production team with Camille Boumans directing from HALAL and longtime Whale favourite Lotte van Raalte shooting the stills.
Post production partners De Grot and Splash Studios brought everything together to deliver a campaign that provided assets for every consumer touchpoint with a particular focus on retail, digital, and social. With a PR launch in May 2022 and a full campaign rolling out in retail in the fall of 2022, keep an eye out next time you go underwear shopping.
Whale is a production-led creative agency based in Amsterdam and Melbourne.
Founded by Rachel Perry and Ezra Xenos in 2019, Whale creates world class work for brands. We are able to operate at scale by combining the expertise of our in-house team based across both offices while leveraging our broader global network of partners and collaborators to curate bespoke teams for each project.
Our approach emphasises efficiency at every phase of the marketing process, allowing the maximum resources to be invested in the execution of great work.
