ADIDAS RUNNING - ULTRABOOST 20
After the success of Ultra Boost 19, Adidas asked WHALE to produce UB20, this time working with the creative team at TBWA/Neboko. We dug into the NASA archives, working with their media team to source footage, and then collaborated with Halal Amsterdam director Salomon Ligthelm and DOP Daniel Bouquet to capture everything else on beautiful 35mm and 16mm film.
We delivered 262 films and 137 still images, creating bespoke content for every channel, which markets around the world rolled out in cinema, television, social, retail, and e-commerce.
Whale is a production-led creative agency based in Amsterdam and Melbourne.
Founded by Rachel Perry and Ezra Xenos in 2019, Whale creates world class work for brands. We are able to operate at scale by combining the expertise of our in-house team based across both offices while leveraging our broader global network of partners and collaborators to curate bespoke teams for each project.
Our approach emphasises efficiency at every phase of the marketing process, allowing the maximum resources to be invested in the execution of great work.
