Kraft Deluxe Mayo by Kraft Heinz - After Hours: A Chef-Exclusive Dining Experience with Kraft Deluxe Mayo
How do you get chefs to try Kraft Deluxe Mayo when they work 12+ hours a day and are too busy for samples?
After cooking for others all day, chefs are too exhausted to cook for themselves. So, we turned the tables and created the first restaurant to only serve other restaurants, with a menu that showcased the quality of Kraft Deluxe Mayo. We opened when other restaurants closed, delivering free post-shift meals directly to NYC chefs, through their back alley entrances.
The Kitchen is the in-house agency for Kraft Heinz, based in Toronto & Chicago, built to take iconic brands into a new era of marketing powered by culture, creativity, and collaboration.
What makes us different? The way we work. Our team of creatives, strategists, producers, designers, and content creators work directly with our brand partners to unlock creativity and deliver breakthrough ideas at the speed of culture.
