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Chesapeake Bank - The Chesapeake Way

Chesapeake Bank
04/10/2024
Advertising Agency
Richmond, USA
29
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Agency / Creative
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After taking stock of everything we do compared to other banks, it’s clear we’re just not like them. But we embrace our differences, and now that’s showing up in our advertising, where we walk the walk, by acting different, not just talking about it. That's The Chesapeake Way.


For the launch spot, "Our People," we enlisted the talent of the good folks at Easy Pete’s and director Zach Tavel. Shot on real film, the spot exclusively features real Chesapeake Bank employees and their actual interests.


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