Asahi Super Dry beer - Asahi Super Dry celebrates Manchester City’s historic quadruple with ‘Champions’ pack

We created a limited edition Asahi Super Dry ‘Champions’ pack to celebrate Manchester City’s historic quadruple in the 2023/24 season.

Manchester City were crowned champions for an unprecedented fourth time in a row – so we helped Asahi Super Dry, the club’s official beer partner, immortalise the moment.

We’ve evolved our own modern global packaging, which has helped the beer become an icon of progressive Japan around the world, adding relevant and complementary design elements. The club badge, sky blue palette and the single, bold word ‘champions’.

The Asahi Super Dry Champions pack is a very limited edition, with just 1500 bottles created for the club celebrations.