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Group745
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Prejudice - FFC - TV campaign

14/01/2016
Advertising Agency
Paris, France
13
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Agency / Creative
Production
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A new 30 second film directed by Maïwenn for the Fédération Française de Cardiologie (French Heart Foundation) sends out a warning to all women. The Foundation exposes the preconceived ideas around cardio vascular disease, primary cause of death among women.
About HUMANSEVEN
A new-generation agency.

WELCOME.
WE ARE OVER SEVEN BILLION ON THIS PLANET
EACH ONE OF US, A LIMITED EDITION
WE ARE ALL UNIQUE
FOR SOME EXTRAORDINARY REASON
WE ARE ALL GOVERNED BY THE SAME EMOTIONS
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WE ARE A SPECIES ABLE TO DREAM
IT’S IN OUR DNA. IF WE CAN DREAM AN IDEA?
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WHY US.

WE ARE 7 BILLION LIMITED EDITIONS
We strive to create universal messages and build programs designed to touch each and everyone one of us.
BORN TO FEEL
We believe that emotions are what create great campaigns that strike a chord with people and generate word of mouth.
'WHAT IF' IS IN OUR DNA
We believe in audacity and creativity in order for brands to speak and act in a way they have never done before.
DIE IS OPTION 2.
We help brands adopt and share their values in the face of the challenges of our times: economical, digital, and social.

WHAT WE DO.

WE MAKE DATA HAVE OPINION
We don’t like data when it is solitary, raw and cold. We believe that giving it a point of view brings it to life.
WE CREATE AND WE CRAFT
Our creative added value is accompanied by agile and cost effective production solutions in order to craft new approaches.
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Inspired by our design thinking processes, we are working today on our useful and innovative products and services which will create tomorrow's point of difference.
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We don’t work for our Clients, but work with them. Our strategic and creative process is open and shared to strengthen the power and the consistency of our ideas.


HOW WE DO.

HMN7PLACE
A bigger playing field for advertisers and their teams, including co-working areas by Anticafé.
HMN7INNOVATION
Co-design workshops inspired by Design Thinking in order to invent new products and services.
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An integrated studio for greater agility and cost effectiveness.
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10 days to respond to a pitch, from receiving the brief to delivering the strategic and creative recommendation.
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Intelligence and expertise support. 100% of the Agency's staff concentrated on one topic for a whole day for one Client.
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Liaising and driving projects with Havas & Vivendi Village (social media/pure players data/media, Universal, Gameloft, Canal+, Dailymotion, Live).
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Asking questions, building and enriching communication platforms to help brands reintroduce surprise.
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