Meat & Livestock Australia - The Ultimate Social Device
Young Australians are said to be the most disconnected generation yet, despite being constantly plugged into the digital world. To encourage more quality face-to-face time with their friends, Australian Lamb has launched an online campaign positioning lamb as The Ultimate Social Device.
The campaign parodies tech brand advertising and introduces lamb as the year's greatest innovation, boasting features like Great Memory Capacity, BBQ-compatibility, and Reliable Connection—anywhere.
Created by The Monkeys, part of Accenture Song, and directed by Max Barden from The Sweetshop, the 30, 15, 10 and 6 second spots are running across YouTube, Instagram, Facebook, and digital TV. The campaign is further supported by large scale OOH displays in retail centres across Australia and influencer unboxing videos on Instagram.
Droga5 ANZ (formerly The Monkeys), has offices in Sydney, Melbourne and Auckland and is part of global creative agency Droga5, with offices in New York, London, Dublin, Tokyo and São Paulo. As Part of Accenture Song, from integrated communications and experience innovation to business design, we exist to build and sustain the most influential brands of the 21st century through creativity and provocative thinking.
