Melbourne Airport - A new value-driven campaign from Cassette

Melbourne Airport sees more than 34 million travellers through its terminals every year, and as a transport hub in the epicentre of the country’s revered food scene, food offerings need to be enticing, satisfying and affordable.

What was needed was a campaign that could convey a greater sense of value across the board, capturing a broad variety of food outlets and deals.

This is where Land A Deal comes in.

It’s a campaign platform that conveys the message that ‘even more value has landed at Melbourne Airport’, bringing a playful and joyous element to pre-flight dining.

Cassette delivered over 300 assets across print and digital touchpoints, allowing retailers to capitalise on travellers who were hungry for more value.