Starbucks Australia - Stirring up the instore experience with Cassette

In 2023, Starbucks embarked on a digital transformation project to bring digital screen technology to its in-store customer experience.

Cassette’s role was to map the user experience, deliver the digital and motion graphics design style guide, and roll out the assets required for each seasonal campaign.

Behind this transformation was significant research, competitor benchmarking, creative insights and recommendations surrounding the entire in-store journey. And what resulted was a dynamic instore experience that facilitated a seamless transition between campaigns.