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Melbourne Airport - Cassette takes Journey Magazine to a sky-high standard

Melbourne Airport
20/09/2024
Advertising Agency
Melbourne, Australia
23
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Agency / Creative
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In its pursuit of being Australia’s favourite airport, Melbourne Airport is constantly evolving. Terminal upgrades, new airlines and destinations, and updates to its retailer mix are always occurring behind the scenes.

The question then becomes, how do we keep millions of travellers abreast of these developments and opportunities? 


With a dedicated quarterly publication.

Since 2019, Cassette has managed, produced and delivered every edition of Journey Magazine. This involves editorial strategy, content creation, copywriting, publication design and print production.

Each edition is reflective of the season, distinguished by its visual tone and style, and curated editorial strategy. 

The result is a magazine that informs travellers, inspires their love of travel, and drives commercial outcomes for the airport and its partners.

About Cassette

At Cassette, creativity intersects with communications strategy, and integrated campaigns are delivered via memorable and compelling content. It’s what drives success for our clients and sets us apart as a rare triple threat.

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