KitchenAid - I Love the Racks

We don’t work on the business, we are the business.

Marketing is changing. And we’re changing with it.

We’re WoW Studios, Whirlpool Corporation’s next-gen in-house agency for advertising, storytelling, and experience. By investing in creativity and bringing together the latest marketing tools and some whip-smart talent, we improve people’s lives inside millions of homes.

WoW Studios leads the work for an iconic pool of brands: Whirlpool, KitchenAid, Maytag, JennAir, Amana, and more. We’re charged with transforming the end-to-end consumer journey into immersive and engulfing experiences that ignite desire, drives sales, adds value for consumers, and makes our brands famous.

We move metal. We win metal.