Aquafresh - Captain Aquafresh

To tackle the issue of tooth-decay in kids we created a new kind of super-hero to capture the public’s imagination. Protective, brave and above all, human, Captain Aquafresh embodies the brand’s unique caring personality, and engages every member of the family. The multimedia global campaign runs online, TV, in print and in-store, from the UK to South Africa, giving families everywhere a reason to believe that oral care is a pleasure, not a chore.