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Group745
Group745
Group745
Group745
Group745
Group745

LG: So Real it's Scary

31/12/2015
Advertising Agency
Amsterdam, Netherlands
12
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Credits
Stepping into the elevator for another mundane day at work, a handful of unsuspecting office-workers get the surprise of their lives… Shooting away into oblivion revealing the lift shaft below, the elevator floor crumbles beneath their feet in a split second of weightlessness freefall. Stomach and heart battle with bulging eyes and pelvic floor muscles for control of bladder as they wonder… ‘What the hell just happened?!’* SuperHeroes were briefed with the ultimate challenge from LG: present the perfect quality resolution and lifelike colors of the new IPS monitors to the world, using nothing but a screen.
About SuperHeroes Amsterdam

SuperHeroes is the digitally born and raised global ad agency that is saving the world from boring advertising.

We're specialists in attracting attention in today's multi-everything world. Long term campaigns or short term boosts: our eclectic mix of strategy, technology and design and a little creative secret sauce is pushing the growth curve of a great range of iconic brands.


We’re the Post-Advertising ad agency

Going ‘post-advertising’ means we embrace the idea that people use subscription models, thumb swipes and ad blockers to avoid advertising.

In our world, advertising is more than commercials, billboards, banners or social posts; it’s really any touchpoint that generates a moment of attention.

The fight for attention is on! Our approach places a premium on relevance and makes advertising valuable again; making it useful, entertaining and there just when you need it.