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Diesel: The Magic of Christmas

The project was devised by SuperHeroes to promote Diesel’s new Christmas gift selection and to add a touch of self-irony to the Diesel Christmas gifts and material, which was based on instore playing cards, dice and magical elements. Follow Diesel on Facebook – we have a whole month of content to support the campaign including a series of Christmas cards and a hilarious ‘Behind the Dreams’ film out late December.

Category: Clothing/fashion, Denim

Genre: Fashion & Beauty, Storytelling