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Organic Valley "Butter Season"

22/12/2015
Advertising Agency
New York, United States
72
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Credits
Organic Valley wanted to show that their products give bakers the winning edge for all things holiday baking, so to show that the brand really understands baking culture, Big Spaceship created five "Bake Like No One's Watching" videos that shy away from glossy food porn shots, and exaggerate the real moments that happen when baking during the holidays. The videos were published across all Organic Valley's social channels - Facebook, Twitter, Instagram, Pinterest and YouTube - and live on a landing page for Butter Season on Organic Valley's website. To extend campaign messaging the videos were also cut into snackable pieces of content through cinemagraphs and GIF's, and complemented with punworthy baking vernacular.
About Big Spaceship

Big Spaceship is a modern partner to ambitious brands. Ambitious brands break the rules & test the limits. To help them do it, we seek opportunities at the cross-section where stories, systems, and communities overlap. This rich creative territory is where our teams and clients create the best work. We are an agency of 120+ creative people in Brooklyn. Talent from some of the biggest, most interesting companies in the world comes to Big Spaceship to get closer to the work. It’s a place where creative thinkers unite to regain their creative freedom. We value our team’s intangibles, the experiences and traits that make them unique, more than their CVs. We build teams to match businesses. We sit together by project, not department. We recognize that ideas come from everywhere and expect everyone to bring their unique perspectives to the table, professional and personal. It’s how we sustain a culture that consistently defies expectations.