Coachtopia - Have a Wasty Holiday!

"Have a Wasty Holiday" is centered around the holidays being the most wasteful time of the year. Coachtopia is a venture from the global fashion house Coach, making use of all the material left over from the production of the parent brand's collections.

The campaign dramatizes an alternative, more magically emphasized, origin story of Coachtopia. We meet Wasty, the garbage monster with creative ambitions, and Lola Tung, the teenager with climate anxiety, in a festive reminder of the potential that waste holds.