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Jose Cuervo Tequila - summer refreshment campaign

Jose Cuervo Tequila
10/09/2024
Creative Agency
London, UK
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Agency / Creative
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We created a dynamic summer campaign for Jose Cuervo, the world’s No.1 tequila, that focused on versatility. The campaign shows how tequila can be enjoyed in many new and refreshing ways throughout the summer – the perfect, more colourful alternative to traditional mixed drinks with gin or vodka.

With tequila, there’s still a long-held cultural perception, especially in Europe, that it’s the spirit to drink at 2am (usually in a nightclub!) as a shot with salt and lime – a misconception that Jose Cuervo wanted to break.

Our concept focuses on the refreshment and enjoyment moment of three key tequila long drinks, amplified through expressive typography in print and digital. The imagery evokes chilled out, summer vibes with bold and bright palettes that match each featured cocktail, all bringing the joy of drinking Cuervo to life in an energetic and dynamic way.

The campaign was brought to life in OOH, digital, experiential and on-trade POS.

About Purple Creative
Purple is an independent creative agency working across a delightfully diverse range of sectors including spirits, beer, industrial, art, fashion, technology and financial services.

Since 1993, we’ve been in business to share the stories, strategies and spirit of fascinating brands, through branding and communications that will fascinate the world.

If you’ve got a challenge, we’d love to talk about the ways we can help solve it.

Creating fascination.
No one cares about brands that have nothing to say, that lack substance or fail to capture the imagination. When people care, they start to think, feel and do different things.

Brands need to find ways to pique people’s curiosity, intrigue them, draw them into their world with discoveries of genuine interest. At Purple, we can help your brand create that fascination, so you can engage with your audiences and prove why your story, your service, your product or your purpose is unique.

Driving success.
To make this happen we uncover the unique spark, the nugget of wisdom, the idea that fires us up, and we use that as the catalyst to inspire the creative work. Then we amplify that thought across a proven framework of brand and sales drivers to ensure we deliver solutions that answer the strategic and commercial demands of your business.
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