Three Barrels Brandy - New identity & packaging

We evolved and modernised the identity and packaging for Three Barrels, the UK’s best-selling French brandy, increasing visibility on shelf and elevating brand recognition.

Our new identity system created strong on and off-pack distinctive brand assets and a cleaner, more modern label refresh that made it more approachable to a new audience.

Inspired by extensive research, we redrew the Three Barrels icon from scratch, reinstating it as the core distinctive brand asset. We simplified the shield label and lightened the colour palette to add premium and contemporary cues. The logotype was redrawn using a modern serif, and the old-fashioned graphic swirls and swooshes were replaced with a contemporary geometric three blend pattern. Premium craft finishes were also added to the label. The new identity was then collated in comprehensive brand guidelines.  

The new design is everything you want from a brandy, rolled into one.