Volvo - Room for Life

The new Volvo EM90 is a luxurious electric MPV that aims to provide a "comfortable living room experience" with a spacious smart cabin bedecked in neutral Scandi detail and colours. To support its introduction to the Chinese automotive market we created content for two site-specific multi-screen installations, at Beijing Airport and Volvo Store in Shanghai, that realises the vehicle's design, attributes, and product positioning.