Starbucks - Starbucks Spring Horoscope Microsite

You could say this collab was written in the stars. To celebrate the return of spring drinks, we created a Zodiac-inspired microsite to help Starbucks fans start their season off right.

As part of our ongoing partnership with Starbucks and Big Spaceship, we created Star Signs: a dreamy, inspirational microsite that reads the stars to find your spring flower, color, power words, horoscope, and Starbucks drink. 

We custom-built the Zodiac wheel controls and designed the 3D background environment where the stars and clouds could scatter across the sky at random. We also created a custom video player to display the animated illustrations with transparency. Star Signs is friendly to screen-readers and keyboard navigation. The site is whimsical, dynamic, and built for everyone (even Geminis.)

You could say the fates aligned. Our Star Signs generated +400,000 total users, 78.7% engagement rate and +60,000 chart downloads.