For The Win - Prizefight
Where It’s Greater took on a full-service role in the creation of this “For The Win” digital spot, overseeing every aspect from concept to completion. Our team developed the creative vision, working closely with the client to capture the playful, high-energy atmosphere of the brand.
We wrote the script, blending humor and fast-paced action to create an engaging narrative. From pre-production through final delivery, we handled all aspects of the shoot, including casting, direction, and post-production, ensuring the spot reflected the unique spirit of the brand while delivering a polished, entertaining final product.
Decatur Dan stands as a driving force in the world of film direction and photography. Hailing all the way from Decatur, Georgia, Dan infuses his creations with the vibrancy of his hometown community and an unwavering pursuit of excellence.
Born into a family rich in creative lineage, Dan’s passion for visual storytelling was sparked by his father, a sports videographer, and nurtured by his mother, a Southern gospel singer. These influences have shaped his distinctive style, one that seamlessly blends visual finesse with compelling narratives.
Dan got his start in streetwear, embracing the facets of individuality and self-expression synonymous with the subculture. This phase served only as a stepping stone to his eventual role as the preferred music video director for Atlanta icons like Future 2, Chainz, Jeezy and more. This trajectory signifies his journey from humble beginnings to becoming a sought-after figure in the city’s music scene.
