null - This American Life Videos4U: I Love You

We launched an ongoing video series with This American Life and our new director Bianca Giaever. In this first collaboration called Videos 4 U, Bianca put out a call asking people if they needed to tell someone something, but were having trouble saying it. In the first episode, a woman named Maia wrote in, saying that she has been with her boyfriend Alex for eight years, but they have never once said “I love you” to each other. So Bianca helped Maia make a video to finally tell him.Launched on Valentine’s day, the video debuted on the New York Times and went on to get almost a million collective views and major press.