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Christ The Redeemer

In 2013, Cif marked its launch in Brazil by cleaning the country’s most iconic monument – the 36m high statue of Christ the Redeemer in Rio de Janeiro. This campaign for Unilever's Cif, tells the story of man living inside the statue and whose job is to keep the monument spick and span, using Cif. The campaign won the “Unilever Crafting Brands for Life Awards 2014” and ‘Cif Christ the Redeemer’ was chosen 'Big brand love' - for a creatively unique communication strategy.


Advertiser: Unilever

Brand: CIF

Director of Marketing: Marcos Angelini

General Marketing Manager: Mariana Martin

Creative Agency

Creative Agency: Mullen Lowe Brasil

Account Executive: Marina Camargo

Agency Production: Marcia Coelho

Media Strategy: Rosana Ribeiro, Tatiana Arata

Head of Planning: Gabriela Soares

Creatives: Murilo Torezan, Marta Matui e Raul Orfao

Executive Creative Directors: Jose Borghi, Fernando Nobre

Digital Agency

Digital Agency: Tribo Interactive

Production Company

Production Company: Zola

Director: Carlos Manga Jr.

DOP: Mauro Pinheiro Jr.

Producer: Alex Lacerda (Editing)

Art Director : Marlise Storchi

Post Production / VFX

Post Production Company: Casablanca

CG: Casablanca


Voice-over: Paulinho Ribeiro

Music Production: Saxsofunny

Sound Design: Zezinho Mutarelli

Category: Cleaning products, Home