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Christ The Redeemer

In 2013, Cif marked its launch in Brazil by cleaning the country’s most iconic monument – the 36m high statue of Christ the Redeemer in Rio de Janeiro. This campaign for Unilever's Cif, tells the story of man living inside the statue and whose job is to keep the monument spick and span, using Cif. The campaign won the “Unilever Crafting Brands for Life Awards 2014” and ‘Cif Christ the Redeemer’ was chosen 'Big brand love' - for a creatively unique communication strategy.

Advertiser

Advertiser: Unilever

Brand: CIF

Director of Marketing: Marcos Angelini

General Marketing Manager: Mariana Martin

Creative Agency

Account Director: Luis Lui, Robert Filshill, Paula Borges

Account Executive: Marina Camargo

Agency Production: Marcia Coelho

Creative: Murilo Torezan, Marta Matui e Raul Orfao

Creative Agency: Mullen Lowe Brasil

Creative Director: Fernando Nobre, Marta Matui

Executive Creative Directors: Jose Borghi, Fernando Nobre

Head of Planning: Gabriela Soares

Media Strategy: Rosana Ribeiro, Tatiana Arata

Interactive / Digital Agency

Digital Agency: Tribo Interactive

Music and Sound

Music Production: Saxsofunny

Sound Design: Zezinho Mutarelli

Voice-over: Paulinho Ribeiro

Post Production / VFX

CG: Casablanca

Post Production House: Casablanca

Production Company

Art Director : Marlise Storchi

Director: Carlos Manga Jr.

DOP: Mauro Pinheiro Jr.

Producer: Alex Lacerda (Editing)

Production Company: Zola

Category: Cleaning products, Home