null - Christ The Redeemer

In 2013, Cif marked its launch in Brazil by cleaning the country’s most iconic monument – the 36m high statue of Christ the Redeemer in Rio de Janeiro. This campaign for Unilever's Cif, tells the story of man living inside the statue and whose job is to keep the monument spick and span, using Cif. The campaign won the “Unilever Crafting Brands for Life Awards 2014” and ‘Cif Christ the Redeemer’ was chosen 'Big brand love' - for a creatively unique communication strategy.