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Film tells the story of a mole on a man’s face, who eventually breaks free and enjoys his own celebrated career in advertising. This story reflects the life of several creative professionals. First of all, their passion for the advertising that they saw on TV, in magazines, and their desire to working on it. Then, their love for the trade, the hard work, the search for ideas and for recognition, which, for every Brazilian creative, also means being awarded at the Creative Club Yearbook. Through this saga, which has some surreal touches, the Creative Club reminds the importance of the Yearbook and calls to the Festival entries.


Advertiser: Sao Paulo Creative Club

Brand: Creative Club Yearbook

CEO: Fernando Campos

Creative Agency

Creative Agency: Mullen Lowe Brasil

Copywriter: Fernando Nobre

Art Director: Fabio Brigido

Agency Production: Marcia Coelho

Account Management: Erica Oliveira

Executive Creative Directors: Jose Borghi, Fernando Nobre

Production Company

Production Company: Hungry Man

Executive Producer: Rodrigo Castello, Renata Correa

Director: Carlao Busato

DOP: Pierre Kerchove

Art Director : Gizelle Muller

Production Manager: Gizelle Muller

Managing Director: Alex Mehedff

Post Production / VFX

Post Production Company: Hungry Man, Nash

Colourist: Psycho n’Look

Producer: Filipe Francisquini (Line)

Modelling: Ivan Kanter Goldman (Editing)

Production Coordinator: Mariana Marinho (Client)

CG Artist: Nash


Voice-over: Albuquerque

Senior Account Director: Cassia Andrade

Sound Production: Andre Abujamra, Marcio Nigro

Music Production: Mondo

Sound Design: Marcos Nazareth