Film tells the story of a mole on a man’s face, who eventually breaks free and enjoys his own celebrated career in advertising. This story reflects the life of several creative professionals. First of all, their passion for the advertising that they saw on TV, in magazines, and their desire to working on it. Then, their love for the trade, the hard work, the search for ideas and for recognition, which, for every Brazilian creative, also means being awarded at the Creative Club Yearbook. Through this saga, which has some surreal touches, the Creative Club reminds the importance of the Yearbook and calls to the Festival entries.