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The film “Couple” for painkiller Anador depicts two versions of the same dialogue with two very different results, showing how everything turns into a headache if you have a headache. “Couple” was a Cannes 2014 Bronze winner. The film shows the dialogue between a couple. In a first moment it seems like a normal conversation, the husband asking questions to his wife and the wife replying with trivial news. After this, the same dialogue is reproduced, but with the wife's answers in an altered order, which creates a reason for the husband to have a headache.


Advertiser: Boehringer Ingelheim

Director of Marketing: Benni Boruchowski

Marketing Manager: Daniela Pereira

Brand Manager: Anador

Creative Agency

Creative Agency: Mullen Lowe Brasil

Copywriter: Pedro Corbett

Art Director: Piu Afonseca

Planner: Lilian Galarraga

Agency Production: Marcia Coelho, Fabiola Thomal

Head of Planning: Gabriela Soares

Executive Creative Directors: Jose Borghi, Fernando Nobre

Production Company

Production Company: Cine Cinematografica

Director: Felipe Mansur

DOP: Fernando Oliveira

Producer: Team Cine

Art Director : Paulinho Ribeiro

Post Production / VFX

Post Production Company: Cine X


Voice-over: Phil Antony

Music Production: Saxsofunny

Sound Design: Cezar Brandao

Category: Medicine and remedies, Pharmacy