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The film “Couple” for painkiller Anador depicts two versions of the same dialogue with two very different results, showing how everything turns into a headache if you have a headache. “Couple” was a Cannes 2014 Bronze winner. The film shows the dialogue between a couple. In a first moment it seems like a normal conversation, the husband asking questions to his wife and the wife replying with trivial news. After this, the same dialogue is reproduced, but with the wife's answers in an altered order, which creates a reason for the husband to have a headache.


Advertiser: Boehringer Ingelheim

Brand Manager: Anador

Director of Marketing: Benni Boruchowski

Marketing Manager: Daniela Pereira

Creative Agency

Account Director: Luis Lui, Priscilla Carvalho, Jessica Cardoso

Agency Production: Marcia Coelho, Fabiola Thomal

Art Director: Piu Afonseca

Copywriter: Pedro Corbett

Creative Agency: Mullen Lowe Brasil

Creative Director: Fernando Nobre, Fabio Brigido

Executive Creative Directors: Jose Borghi, Fernando Nobre

Head of Planning: Gabriela Soares

Planner: Lilian Galarraga

Music and Sound

Music Production: Saxsofunny

Sound Design: Cezar Brandao

Voice-over: Phil Antony

Post Production / VFX

Post Production House: Cine X

Production Company

Art Director : Paulinho Ribeiro

Director: Felipe Mansur

DOP: Fernando Oliveira

Producer: Team Cine

Production Company: Cine Cinematografica

Category: Medicine and remedies, Pharmacy