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Group745
Group745
Group745
Group745
Group745
Group745

Couple

02/12/2015
Advertising Agency
São Paulo, Brazil
10
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Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
The film “Couple” for painkiller Anador depicts two versions of the same dialogue with two very different results, showing how everything turns into a headache if you have a headache. “Couple” was a Cannes 2014 Bronze winner. The film shows the dialogue between a couple. In a first moment it seems like a normal conversation, the husband asking questions to his wife and the wife replying with trivial news. After this, the same dialogue is reproduced, but with the wife's answers in an altered order, which creates a reason for the husband to have a headache.
About MullenLowe Brasil

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; creatively driven digital transformation with MullenLowe Profero; media and communications planning and buying with Mediahub; customer engagement with MullenLowe Open; and consumer and corporate PR with MullenLowe PR and MullenLowe salt. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For eight consecutive years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.

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