David Johnston partners with Samsung and Rosetta to showcase the new Galaxy Note 5 and Galaxy S6 Edge+ in four captivating lifestyle pieces directed by Luis Peña. Developed into an application to enhance the retail experience, each spot catches the short and sweet moments of our day-to-day, and demonstrates how these devices can easily enhance and integrate into our lives. In one scene we’re shown the powerful use of the Galaxy’s camera capturing a marriage proposal, and in another, the blissful return to a childhood happy place. The pieces, now playing in devices at Samsung retailers across the US, showcase David’s strong ability for visual storytelling.
Client: Samsung
Agency: Rosetta
Production Company: Treefort
Director: Luis Peña