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Kellogg's Rice Krispies - How Many Ways: "Pop To Life"

For generations, making and decorating Kellogg’s Rice Krispies treats has been a favorite holiday activity for kids and parents. To reintroduce this tradition to today’s families, Rice Krispies has launched a magical new campaign as fun and festive as making the Rice Krispies treats themselves: “How Many Ways Can you Snap!, Crackle!, Pop!?” The campaign brings to life the endless possibilities for holiday fun and creativity with the help of delightful animated treats, beloved, iconic Rice Krispies characters Snap!, Crackle! and Pop!—and a catchy original holiday jingle. For the first time ever, through the magic of 3D computer graphic (CG) animation, Snap! Crackle! and Pop! will live in the real world. Interact with smiling, dancing and flying Rice Krispies Treats. And inspire parents and kids like never before. When you combine Rice Krispies Treats, Snap!, Crackle!, Pop! and the creativity of kids and parents everywhere, the possibilities for holiday magic this year are indeed endless.

Creative Agency

Producer: Tom Cronin

Director of Production: Vincent Geraghty

Senior Producer: Alethya Luiselli

Creatives: Mike Doyle, Ryan Bloecker

Production Company

Production Company: Bent Image Lab

Executive Producer: Derrick Huang, Ray Di Carlo

Director: Rachel Harms

Animation Director: Rob Shaw

Head of Production: Paul Diener


Sound Engineer: Katy Mindeman

Sound Production: Laura Feeney

Music Production: The Elements, Particle Audio