Samsung - Walk The Night

To launch the new Galaxy S22 and its ‘Nightography’ camera, we put on a fashion show like no other - in near pitch black. 

As part of Samsung’s sponsorship of the Melbourne Fashion Festival, the work of the nation’s top graduate designers was visible only through the night mode capabilities of the S22, combined with the faint illumination of falling glow sticks. 

As models walked the runway, a handful of Galaxy S22s captured from every angle what the human eye couldn’t see, and then projected it live onto a custom built installation above the runway, onto out-of-home around the country, and via livestream on all social media platforms.