O2 - Creating Personalised Holograms
MBA, 2 years, 2 months ago
O2 Business identified 50 high-value customers they wanted to persuade to switch to O2. To open those conversations, we wanted to show these prospects that O2 are a network with innovative digital ideas, and hero their key USP – a personal Digital Advisor for every business customer. A personalised holographic Digital Advisor was packaged and sent to each prospect. By recording 50 bespoke scripts, the hologram was able to speak to each prospect individually, and talk to them about what O2 could do to help their specific business. Results: Achieved an 18% response rate in the first week and 9 face-to-face sales appointments were secured.