CGU Insurance - Projecting potential into abandoned shopfronts - Case Study

With over 424,000 Australian Business Numbers dying last year, CGU Insurance wanted to turn Australia’s dwindling ambition around and inspire anyone with a business idea.

 

We took over the symbol of business failure: the empty shop front. Abandoned spaces on high footfall retail areas were reframed into visions of opportunity. Every night, we projection-mapped the possibility that lay within.