senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

CGU Insurance - Projecting potential into abandoned shopfronts - Case Study

CGU Insurance
03/09/2024
Experiential Marketing
Sydney, Australia
2
Share
Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
With over 424,000 Australian Business Numbers dying last year, CGU Insurance wanted to turn Australia’s dwindling ambition around and inspire anyone with a business idea.
 
We took over the symbol of business failure: the empty shop front. Abandoned spaces on high footfall retail areas were reframed into visions of opportunity. Every night, we projection-mapped the possibility that lay within. 

About Studio Dive
Studio Dive is a divergent creative studio dedicated to pushing the boundaries of experiential creativity around the world. We partner with culture and commerce to create indelible experiences, interventions and environs.
 
Founded by celebrated artist and principal, James Dive, the studio thrives on the audacity that culture demands. With over two decades of experience, the studio cultivates audiences across retail, advertising, institutions, public space and public art.

At the heart of our ethos is a renowned creative naivety, approaching every project anew. This open minded approach results in creative solutions that are uniquely platform agnostic, with a body of work that stretches across every typology and scale. 

The studio works alongside some of the world’s best brands, establishments and advertising agencies to ideate, expand and execute endeavours globally. Our studio remains determinedly small and independent, prioritising close collaboration with our partners. We prefer a brains over brawn approach, maintaining a core team regularly complimented by an established network of world class collaborators. 

In the last 18 months we have been recognised with over 35 awards internationally. Highlights include Gold at D&AD, eight Silver Lions at Cannes, Gold at One Show, two Golds at London International Awards and four Golds and ten Silver at AWARD.

With every project, our intent remains the same. Resonance. We strive to imbue our partners’ remarkable stories with authenticity, audacity and mettle. At Studio Dive we believe actions will always speak louder than words, and effort always equates to heart.
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0